Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Search ads setup
A one-off build of campaigns, conversion actions and budgets in Google Ads, ready for you or a partner to run afterward.
LinkedIn for B2B
Targeting by job title, industry and company size, with lead gen forms that flow into your CRM instead of a spreadsheet.
Lead capture forms
Forms with the right fields, consent wording you supply, thank-you pages and connections to your inbox or CRM.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.
Beginning the work
Before any campaign is touched, scope and access are agreed.
- You send a request through this site.
- A service partner takes it up and asks what they need to know.
- You agree scope and price with the partner, in writing.
- You grant access to your ad and analytics accounts through each platform's user settings, and setup begins.
Factors that change the scope
Quotes vary because the work varies. These are the things that move it most:
- Number of ad platforms: Google, Microsoft, Meta, LinkedIn.
- Number of campaigns, products or customer groups to cover.
- Whether landing pages exist or need building, and how many.
- Tracking: form fills only, or also calls, chat, CRM stages and offline sales.
- Whether existing accounts need cleanup before new work starts.
- Reporting cadence and format.
Ad spend is outside the quote. You pay it to the platforms.
Questions buyers ask
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
A few details about your business is enough to begin. A service partner replies to you directly.
Get startedTell us what you need
Use the form on this page to describe the lead generation or paid traffic work you have in mind.